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Once two people 'like' each other, they will be able to match and potentially talk to each other.

Facebook Dating first launched in Colombia on September 20, 2018.

“Facebook is here to make money and I get that,” he said.

But he worries that Facebook’s stated commitment to privacy would ultimately buckle under pressure to make money off the service.

Facebook was fined a record billion this summer by the Federal Trade Commission over privacy violations. Facebook Dating comes as the popularity of online dating grows: In 2016, 15% of all U. adults said they had used online dating services, up from virtually none in 2005, according to the Pew Research Center. From old-school sites like e Harmony to Hinge or The League, a members-only service promising to bring together folks with “ambition and a drive to succeed,” there are also apps focused on farmers, religious groups, seniors, the LGBT community and so on.

It’s also under scrutiny for allowing the spread of election-related misinformation and discrimination in U. When he announced the feature last year, Facebook Chief Executive Mark Zuckerberg said Facebook Dating is “not just for hookups” but to build “meaningful, long-term relationships.” That appeared to be a direct swipe at Tinder, a service best known for hooking people up with people they find attractive by showing their photo, age and first name.

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Facebook stated that if the testing went well, it would become a more prominent part of the existing Facebook application.

With Facebook, you start by creating a dating profile distinct from your Facebook profile.

It’s easy to bring over details such as your school and job — but you’re free to embellish or hide any of that just for Facebook Dating.

Facebook insists it won’t use information gleaned from your dating profile for advertising and says there won’t be ads on Facebook Dating.

Facebook won’t let lonely hearts — or creeps — send photos or website links, which could help cut down on unsolicited photos.

199 comments

  1. Dating and finding love on Facebook isn't anything new. I created Facebook. Just like Facebook, Facebook Dating is free to join. Premium.

  2. Facebook is debuting its free online dating service in the U. S. opening a war against long-established rivals like in helping users.

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