You obviously have to work with your wholesalers as well and make sure you control what they do with their rates, but as more and more wholesalers are connected with each other that exercise is also often a huge time waster.
Art Basel 2019 is just wrapping up in Miami, and Miss D was there for one of the hottest events happening: elrow’Art Presents Kaos Garden. He knew he loved Lauren but wasn’t sure that marriage so soon was right for him. The Duchess of Cambridge has a ‘very easy relationship’ with the Queen and is expected to join the royal family at Sandringham this year, a royal commentator has claimed.Before explaining why the answer to the last 2 questions should be “no”, let me explain how OTAs’ focus has changed and hotels now can benefit from a much more level playing field.As independent hotel you must understand that most OTAs are no longer focused on “stealing” YOUR direct bookings.Years ago I was in this situation myself a few times and I admit I was more than concerned – it was a real risk. Times have changed and today I believe there is no need for serious concerns anymore and the risk is manageable. As mentioned, metasearch is the number one source of traffic for OTAs; that’s where most travellers start when they want to book a hotel. Better rate parity means higher conversions, through your own website AND through other OTAs. I have changed the names of actual OTAs and do not show absolute figures, but these are real figures of a resort in Bali.So, when you have stopped working with a specific OTA the next time a customer is looking at your hotel on a metasearch website they will still see plenty of other OTAs displaying your prices and they will simply click on any of the remaining OTAs. Today EVERY frequent online traveler knows the major OTAs in their markets and OTA loyalty is a thing of the past. So stopping an uncontrollable OTA selling your hotel at lower rates than others will therefore not only result in other OTAs compensating for lost bookings from that OTA, but will actually result in more online bookings in general, PLUS you can expect higher conversions on your own website. OTA A was consistently abusing wholesale rates, even after repeat reminders.That battle was won long ago by the OTAs, spending massively on Pay Per Click search engine marketing, using your hotel’s name and aggressively driving potential customers direct to their OTA websites.You never had a chance to compete in this expensive battle and today there simply is too little direct hotel bookings left through your website for OTAs to be really interested in…Today OTAs are entirely focused on stealing bookings from other OTAs.Tell the OTA that you will ask all customers at check-in how they have booked the hotel and if any of them mention the concerned OTA that you will NOT accept them, and that you will show the customer that you have informed the OTA that you will not accept any of their customers. Make sure you know in advance how to handle them, and perhaps help them with alternative accommodation, or treat them as walk-in customers.Once that customer understands that the OTA they have used to book your hotel was informed by you and therefore wrong, they most likely will seriously complain to the concerned OTA. I hope you now realise that winning this battle is not as hard as you might think.Today’s frequent traveler has become more loyal towards metasearch websites than towards a specific OTA.So, let’s look at the question that often raises the most serious concern: I know you are not sure those bookings will be replaced by your own website or other OTAs. Having one less OTA trying to undercut others on metasearch websites means better rate parity for your hotel.