On the other hand, services like Tinder, Hinge, and Bumble eschew these surveys and essays, instead requiring that users link up their other social media accounts (Facebook, Spotify, Instagram).Apps in this second camp automatically populate users’ profiles.At its simplest, dating apps generally fall into two categories.On one hand, there are websites and apps like and Ok Cupid which require users to complete personal essays and personality questionnaires, which are then used for compatibility pairing.
While these numbers are promising, it’s interesting to note that some sources indicate that revenue growth for the industry is projected to slow through 2022.
From 2013 to 2015, the share of 55- to 64-year olds has doubled from 6% to 12%.
According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app.
Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own.
This article explores the business of dating: the market size of dating apps in the U.