So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.
And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.
Today may be your lucky day-or tonight, to be more precise: p.m.
on the first Sunday of the year is the busiest day of the year for dating online, according to data from
And some sites, like Plentyof and Ok Cupid, offer basic membership for free.
But most subscription sites automatically renew until the customer cancels, and those fees can add up.