Free And Single differentiates itself from the typical dating site by maintaining a completely free online dating platform without any subscription plans or pay-per-chat tokens.
The team recently decided to phase out its VIP membership and allow everyone to exchange messages without paying a cent.
They put “free” right there in the brand name because they had resolved to buck the typical subscription-based business model and offer more free tools than any of its competitors in the UK do.
The goal is to offer high-quality services for high-quality singles, without tacking on a high price tag.“When we looked at the market, and asked our members what they wanted, we decided to go one step further,” Tim said, “to prove that you can run a good, genuine dating company which is free for members to use.” Today, Free And Single is 100% free for men and women. The team is currently working to update its matching techniques so that members can quickly and easily find someone they’re likely to click with.In 2018, the Free And Single team plans on rolling out some new features to improve the functionality of the site and allow members to smoothly transition from browsing for dates to starting a conversation.The Scoop: Free And has earned a stellar reputation in the dating industry by always putting its members’ needs first.For the last decade, the independently run dating site has delivered on its promise to provide a high-value experience for a low-budget price.Response to its recent updates has been largely positive, and its influence has grown as people spread the word about its free services.Big things are on the horizon for the UK-based dating site, including an expansion overseas.The number of members logging in per month went up by 20%, while the number of monthly active users increased by over 30%.As it turns out, singles are more likely to use the site frequently when chatting and matching is totally free. Free And Single has increased its number of completed profiles by 43%, and the number of messages sent on the dating site has multiplied by 150%. “Word-of-mouth has increased dramatically, leading to more people joining and trying us out.” In fact, when Free And Single surveyed its new members last year, 60% of them said they joined the site because of a friend, colleague, or family member’s recommendation.And their negative feelings have hurt the industry as a whole.As trust in the system erodes, fewer people want to sign up for a paid subscription, which means there are fewer people to talk to online, which further damages the site’s reputation.